About Cheryl

Wife, Mom, Festival Goer, Word Fanatic, Cause Driven, Lover of People, Passionate about helping others.

Case Study: Pure Impact Boxing Gym ~ Direct Mail Piece Spec Ad

DIRECTIVE: The creative brief called for a 6x11 mailer, advertising their 3-day free training promotion. The company wanted it to be exciting and add some urgency. The target audience specified was males and females between 22 and 38 that were very fitness conscious, looking to challenge themselves and needed flexibility [...]

2021-04-19T18:31:26+00:00

The Simple “How-To” For Building Customer Relationships Effectively

Welcome to my first-ever edition of “Cheryl’s Quick Tips Mini Blog” about building customer relationships. I’m super excited to start this and help you get the info you need to create massive results in your business and, ultimately, your life! Today, we’re focusing on “Customer Relationship Building.”Customer relationships can be [...]

2021-04-19T18:34:43+00:00

Did 2020 Change Your Business? Here’s One Secret This Toronto Copywriter Used To Pivot

(In one of my blog posts, I talked about a simple word that changed my life: REBOOT. You can read that article here.  It was the first step in radically changing my life.) When Everything Changes My life as I had known it had been rendered unrecognizable without my permission, [...]

2021-04-19T18:39:02+00:00

One Simple Word Changed My Life  ~ Lessons From A Toronto Copywriter

Lessons I learned in my marriage that helped me pivot during the pandemic My entire world shattered in December 2014, only about a week before Christmas. I discovered, quite by accident, that my marriage was over, and there was nothing that I could do to change it. I became a zombie [...]

2021-04-18T15:38:15+00:00

Case Study: Fighting Words ~ 10 Weeks of Devotionals

Fighting Words ~ 10 Weeks of Devotionals Request: This was such an inspiring project for me. Due to Covid-19, churches have had to eliminate their in-person Sunday School experiences. Impact Church Toronto commissioned me to create a 10 week series of devotionals for young families. I also created a quick [...]

2021-04-19T19:08:09+00:00

Case Study: How To Use Peppermint Essential Oil

Request: Written article to create engagement, Key Word and Content Research. Results: To date, it is their most viewed post, and they are inspired by how to move forward. How To Use Peppermint Essential Oil For Tense Shoulders How to use peppermint essential oil to the rescue! Is it just [...]

2021-04-18T14:48:08+00:00

Case Study: Are Eyelash Extensions Worth It?

Request: Written article, key word and content research Are Eyelash Extensions Worth It? 7 Reasons Why You Won’t Want To Live Without Them From The Newest Eyelash Extension Beauty Bar In Whitby Do you have “lash envy”? It seems like everywhere you go, you see beautiful lashes batting at you. But this [...]

2021-04-19T19:13:34+00:00
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